Technology and Sustainability
Nawaya
Nawaya is a Kuwait-based digital marketplace helping businesses generate value from surplus food and products while reducing waste.
Kuwait · Privately owned
PACT Holding Company
Building Businesses. Creating Lasting Value.
PACT Holding Company is a privately owned holding company focused on owning, building and supporting businesses with strong long-term growth potential.
Explore Our PortfolioAbout PACT
A long-term owner and builder of businesses with enduring potential.
PACT Holding Company provides a long-term ownership structure for operating businesses and strategic investments. Its initial interests span technology and beauty, with plans to expand selectively into real estate and product distribution.
Our name reflects a commitment to long-term ownership, strong partnerships and responsible growth.
Privately Owned
Kuwait Based
Long-Term Focused
Leadership
Ayoub Al-Ayoub
Co-Founder & CEO
Ayoub Al-Ayoub is the Co-Founder and CEO of PACT Holding Company. His background spans entrepreneurship, technology, beauty and personal care, with experience leading businesses and developing consumer brands.
He is also the CEO of Drops of Growth, a beauty and personal care brand focused on haircare, and previously served as CEO of Wakoo Gaming.
At PACT, he leads the company's strategic direction and works closely with its businesses to support their development and long-term growth.
Jassim Al-Ayoub
Co-Founder & Deputy CEO
Jassim Al-Ayoub is the Co-Founder and Deputy CEO of PACT Holding Company. His background spans entrepreneurship, business operations, technology and business development.
He is also the Founder and CEO of Nawaya, a Kuwait-based technology and sustainability company, and previously co-founded and served as COO of Wakoo Gaming.
At PACT, he oversees day-to-day execution, coordinates activities across its businesses and supports the evaluation and development of new opportunities.
Our focus
Selective by design. Built for the long term.
Existing interests
Technology
Beauty and Personal Care
Intended future expansion
Real Estate
Product Distribution
Portfolio
Built to grow with conviction.
Beauty and Personal Care
Drops of Growth
Drops of Growth is a beauty and personal care brand focused on haircare. Its range includes batana-based products, including batana cream, designed for everyday haircare routines.
Beauty and Personal Care
Root & Day
ROOT & DAY is a Kuwait-based unisex haircare brand developing a premium collection of scalp oils, hair oils, Sidr shampoo, leave-in conditioner and heat protection. Designed around simple, complementary routines, the brand brings thoughtful haircare and distinctive design to men and women across Kuwait and the GCC.
Our approach
Value is built through ownership, direction and discipline.
Active Ownership
Supporting businesses beyond capital.
Strategic Direction
Helping companies make focused, long-term decisions.
Disciplined Capital Allocation
Directing capital toward opportunities with sustainable value-creation potential.
Contact
Start a considered conversation.
For business opportunities, partnerships and general enquiries, please get in touch.